go big blue

Today is the day! Don't mind us, we're just happy dancing all over Lexington! Today, we release our brand-spanking new, officially licensed, dual branded line -- UK Live It Everyday. I told you all a little about this in our sneak peek post, but let me give you a run down on our newly licensed apparel!

Shop men's #UKLiveiteveryday here. Shop women's #UKLiveiteveryday here.

We work with this stellar print shop, Blue 84, and offer the highest quality possible.

Eleven percent of your purchase goes to the general scholarship fund at the University of Kentucky. To find out more about contributions at Live It Everyday, click here.

We'd love to see you sporting your new UK Live It Everyday apparel! Shout us out on Twitter, Instagram and Facebook using #UKliveiteveryday.

We're also going to post some more technical info (on sizing, product details, etc.) if you're wondering just what it's like to own Live It Everyday apparel.

Drop us a line with any questions, comments, or general conversation. We'd love to hear from you!

Go Cats!

Photos // D. Wallz Studios

It's been a little quiet around here, but make no mistake -- we've been been pouring our time and energy into a new line and we think you're going to LOVE it. If you didn't know, Live It Everyday's headquarters are in Lexington, Kentucky. For those of you unaware, newborns here are handed one very important thing as soon as they enter the world: a royal blue, University of Kentucky onesie. We love it here and we love the Cats.

We bleed blue, so we thought, why not go ahead and combine our two favorite things: UK blue and awesome apparel? And thus, our new line was born. Today, I'm so excited to show you a sneak peek! As always, 11% of your purchase goes toward a deserving cause. This time? Support the University's scholarship fund. It's a win-win!

This officially licensed, dual branded line drops on Saturday! Mark your calendars! Set your alarms! You won't want to miss this. Be watching on our Instagram, Twitter, and Facebook for more details coming up! We'll also be sharing a little of what we've learned in our 20 years of tailgating before the Louisville game.

Comment below with universities you'd like to see added. (Between you and me, we're already in talks with some powerhouse programs...)

Photos // D. Wallz Studios