Throwback Thursday: Live It Everyday's Birthday

July 4th means a lot to us. One reason (of course) is the celebration of our nation. Another? Well, July 4, 2008 is when Mike, my dad and the Chief Cook and Bottle Washer (also the writer of the weekly playlist posts) came up with Live It Everyday. Just a teeny tiny idea.

We were celebrating the Fourth with my uncle, my dad's brother, in Fort Knox where he was stationed. He'd just gotten home from a deployment and we were pumped out of our brains to hang with him and his family (after all, they bought the real sweet tea ... dad insists on diet). We're based out of Lexington, Kentucky, so Fort Knox is about an hour and a half, two hours away. We had a long (ish) trip in front of us and an impatient dad hanging out in the living room, waiting. He does that a lot. Our bad?

Savannah Picture

Brian, my uncle, is in the back behind his wife, Ashley and her daughter Emma, on the left. They're both active in the Army. Beside Brian is Liv and in front of her is Josh, Brian's son. Beside Liv is Adriane, my mom, Financial Guru for Live It Everyday, next to her, my dad (Chief Cook & Bottle Washer), then Summer, and me. This picture was taken in Savannah, where they're now at Fort Stewart, about two years ago.

The night went gloriously. We ate, we laughed, we played. Our fireworks...well, we've had better years (we refuse to allow neighbors to upstage us anymore). But, it was an awesome day. On our way back, though, dad said a few things to us that really seemed to make a lot of sense: when we do something, he said, we need to do it everyday -- you know? Well, yeah. The girls and I played basketball growing up. My mom cheered through college and my dad, well, dad played about three sports at any given time and still has a flawless fadeaway jumper that is downright impossible to defend (I'm not bitter about that at all or anything). We were no strangers to playing everyday, whether we wanted to or not. Of course, we said. Doing it everyday is commitment. That's how you get good. (Unfortunately, no amount of commitment would make me enjoy playing post...but that's another story.)

Soon after, we were drawing logos on the patio that we affectionally call the "Tiki Village" (for the standing candles, porch swing and good vibes it produces, of course). We had big dreams, dreams that are still very real to us today.

Today, in honor of Throwback Thursday (sorry, Cara...I know you hate hashtags), I'm introducing you to my favorite design, one of the very first we ever came up with. We worked and reworked this one. You've seen me wear it when I went to Nashville last month, and no doubt you'll see me wear it again. I live for this shirt. Well, that might be a little much. But...anyway.

Here's the first version, round one. We threw this in the "heck no" pile. Our focus groups, though, kept pulling it out. We were like, ummm, that's the trash pile. Little did I know they were pulling out one of my favorites.

Throwback 2

Here's the second version. I seriously cannot get enough of this design. The best part for me, too, is that 11% of the sale goes to Show Hope, one of the organizations with whom we work. I love them. They're an agency who works with orphans, addressing both their primary needs (food, clothing, etc.) and their need for a family. We have some unbelievably awesome things planned with Show Hope later (ten days to be exact.....). Seriously. You're gonna want to stay tuned for this one.

IMG_1373 DSC_4236-KyserEdit

Throwback Thursday is fun! I love looking back at how Live It Everyday has progressed, grown and changed. What about you guys? Do you have a favorite design?

Happy Thursday!

Apparel // womenmen

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